3.1 Phillip Lim for Target launched this morning throughout all of the stores in the US! Of course, I had to be the first one in line for all the goodies. I am extremely obsessed with almost all of the pieces! They are all so versatile. The collection varied from elevated tops, printed skirts, andpants to amazing accessories. Most Target stores opened at 8:00 a.m. this morning but the online collection launched at 12:00 a.m.
I had a pleasant experience this morning. To be safe, my mom and I went to the store around 7:30 a.m. just in case there was a line, but we were so lucky and there wasn’t a single human being when we arrived. We took a chance and took a trip to Starbucks! Hello…we needed to wake up and focus. By the time we got our coffee and went back to Target there were ladies trickling onto the entrance. It was ON! We got in line and prepared. I was a little bit disappointed that the store we went to had a very limited collection, but still we got some good stuff! This is what we got…
I am obsessed with the middle outfit!
I also noticed that a lot of ladies really wanted to get the accessory collection, which were so chic and edgy but unfortunately the store did not carry any. They were so disappointed, I can imagine. Luckily I did not plan on getting any hand bags or purses.
My overall experience was extremely great! I wish all Target stores carry the entire collection. They would totally benefit from it. Every year when they do these special collections, the clothes seemed to always sell out. Remember when Jason Wu launched his Target collection? That was such a big deal and I remember going to a store that did not have any of his pieces. I feel like I dominated this year!!!
Phillip Lim, born in 1973 co-founded and worked at the Los Angeles based fashion label Development from 2000 to 2004. In the fall of 2005, he co-founded 3.1 Phillip Lim with friend and business partner Wen Zhou, becoming the company's creative director. Lim has been one of the many successful designers in the entire nation.
Celebrities like Jessica Alba and Solange Knowles even attended the 3.1 Phillip Lim for Target launched event and wore the collection pieces.